萬歲牌

執行項目 Project:風格規劃、視覺設計、包裝設計、3D模擬
合作客戶 Client:聯華食品工業股份有限公司
製作統籌 Creative Agency:斯邁創意

包裝設計-禮盒包裝

此款承襲既有的包裝風格,整體呈現熱鬧活潑的氛圍,以日本招財貓、中式財神爺為主角,利用上下層的重疊方式,增添視覺層次感,背景更以圓滿的圓襯托產品品項,除了傳達年節人團圓的意象,也更容易讓消費者聚焦此款禮盒,討喜的畫面搭配繽紛的色彩,不論男女老少都將愛不釋手。
色彩以過年喜氣的大紅色為主,搭配暖色系的橘,代表過年佳節彼此間送上最暖心的祝福,利用局部光的加工方式,讓包裝質感加分,也能加深民眾對於產品名稱的印象,成為口耳相傳的美味零嘴。


此款為新年祈福主題,利用「御守」的概念與意象結合立體包裝的內袋,一共有六款心願,從人生體悟至日常體驗,讓民眾對於不同的心願產生共鳴,成為口耳相傳的創意綜合果禮盒。內袋色彩以六種顏色,除了可以區分不同的心願之外,也讓人更直接有色彩與心情的聯想性,比如關於財運就會想到紅色或黃色,希望跳脫以往傳統禮盒的色彩計畫,給予不同的視覺饗宴。


「Viva! 萬歲牌!」,義大利文是萬歲的意思,也有健康概念之含意。 萬歲牌堅果產品皆是聯華食品採購團隊親臨產地精心挑選,一直以來堅持第一的品質,多年來深受消費者喜愛並成為眾所皆知的堅果第一品牌。
萬歲牌持續致力於開發各式各樣的堅果產品,此次推出了米果綜合果鹽味與辣味,極高營養價值的綜合堅果與脆脆米果,是大人小孩都合適的健康零嘴,更是日常聚會時的絕佳點心。 吃堅果首選萬歲牌,親選品質安心保證,隨時隨地盡情享受健康堅果好滋味!此款包裝以日式居酒屋為設計概念,日式布簾為主要元素,搭配其毛筆字體主標,使整體包裝就像一間居酒屋,讓消費者彷彿身在日本街道並感受其在地文化。可愛的日系夏季慶典插畫更為包裝增添趣味。

"Viva! 萬歲牌!” ”Viva” in Italian language means hurray and also means a celebration for ten thousand years of age that including a meaning of the concept for health. Viva brand nut products are carefully selected by Lian Hwa Foods procurement team by verifying the quality from the place of origin. Lian Hwa Foods has always adhered to the best quality for its products. As a result, its products have been loved by consumers for many years and have become well known as the best brand of nuts.
"Viva! 萬歲牌!” brand team has persistently devoted for the development of having variety of nut products. Now, we are launching the assorted rice cracker in salted and spicy flavor. This is an assorted snack containing high nutritious mixed nuts and crunchy rice cracker. It is a healthy snack suitable for both adults and children. It is an excellent snack for everyday friends and family gathering. "Viva! 萬歲牌!” is your first choice for nuts. With its guaranteed selection process quality, you can enjoy the delightful healthy nuts all the time. The design of this package is based on the concept of a Japanese-style Izakaya (Japanese pub), with Japanese drapes as the main element, and with calligraphic writing for the title, so that the whole package is like a Japanese-style Izakaya (Japanese pub). This will make consumers feel as if they are on the streets in Japan and embracing Japanese local culture. Lovely Japanese summer festival illustration adds a spice to the packaging.

萬歲牌包裝設計


此款包裝設計走簡約的風格,使用最少的元素構成最美的視覺,俐落有型,象徵此產品的天然無負擔, 色彩搭配上方使用高貴的金色提升包裝質感,下方使用深綠色象徵食材的天然,讓所有消費者能夠安心地好好品嘗萬歲牌天然果物。