We designed a series KV for 3 main products of Willmar Schwabe. And hope it can get strong image and impression from audiences about the brand. The layout of the design keeps simple and elegant. We use parts of the body comparatively in order to present the comfort and improve feeling when customers used the product of Willmar Schwabe. Audiences can realize the feature of the products immediately, furthermore they can get the humor of the text and arouses the their’ sympathy.